International Women’s Day Awareness Campaign for International Rescue Committee
Highlighting the stories of our women clients and staff “in Her words.”
Taking inspiration from editorial design, this campaign features a clean, bold aesthetic layered with a custom handwritten script. This contrast creates a striking visual emphasis on “Her” that feels both empowering and irreverent. To ensure consistency across platforms, I developed a comprehensive design toolkit for partners, equipping them with adaptable assets. The campaign extended across print materials, social graphics, and a dedicated web page, with my creative direction shaping a dynamic social media video to further amplify its impact.
See the video below for landing page