I partnered with TOMS to design their Impact Report page on their website, focusing on the visual design piece. I partnered with their UX designer and Dev team to work on the project from concept through execution. The goal of the report was to take their data and impact and make it digestible, and engaging for their audience, showcasing their most important work and painting a picture of the incredible impact that they make for people and planet, the partners they support and the heart of their brand.
My strategy was to keep things “short and sweet”, playful, and to use bold secondary colors and patterns to create visual interest, and also to use illustrations (partnered with an illustrator) and interactive elements through simple animations, bringing their data to life in an approachable way.
UI Design
TOMS Impact Report
See the video below for the full page (plus some animations!)